The Reality of Jewellery Shopping for Working Women

A regular working woman in India juggles a hundred things daily—deadlines, household chores, family responsibilities—but when it comes to something as simple as buying good jewellery, the struggle is real. Despite being in a country known for its rich jewellery heritage, finding everyday pieces that are stylish, durable, and pocket-friendly remains a challenge.

Gold is Expensive, and Artificial Doesn’t Last.

  1. Gold Prices: In 2024, gold prices in India reached record highs, with prices hitting 39 record peaks and touching ₹78,500 per 10 grams . This surge in gold prices led to a further 30% increase in 2025, making gold jewellery less accessible for daily wear. 

  1. Trendy but not over-the-top: The struggle to find jewellery that’s neither too traditional nor too flashy is never-ending. A survey by the India Jewellery Market Report 2023 found that 68% of working women prefer minimal designs, but such pieces remain limited in the market.

  1. Quality is always a gamble: From roadside stalls to Instagram stores, the market is flooded with jewellery, but how many of these actually last? Data shows that 72% of women hesitate to buy online jewellery due to concerns over quality and durability.

What to Keep in Mind Before Buying Jewellery

  1.  Look for hypoallergenic metals – If you have sensitive skin, opt for sterling silver, gold-plated, or stainless steel.  

  2.  Choose versatile designs – Invest in pieces that can be worn with both Indian and Western outfits.                                                                                                                             

  3.  Check for real reviews – Instagram aesthetics can be misleading. Look for real customer reviews before buying.

  4. Invest in timeless pieces – A simple pearl necklace or classic hoops can go a long way.

Jewellery shouldn’t feel like a luxury reserved for special occasions. It should be accessible, wearable, and an everyday confidence booster for the modern Indian woman. So, where do you find the perfect balance? Maybe, just maybe, it's time for brands to step up and offer what women really need.

 

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